Alessia Cara - Rooting For You

What this video is

Released September 20, 2019, 'Rooting For You' arrived as the lead music video from Alessia Cara's EP 'This Summer' (Def Jam Recordings), a project released in a moment when streaming-native artists were experimenting with shorter, EP-format releases to maintain social media relevance between albums. The video's meme-inflected collage of captioned everyday disappointments directly mirrored the visual vernacular of…

Why it matters

The video represents a key document of late-2010s indie-pop visual strategy: abandoning high-concept narrative in favor of relatable, comedic vignette montage aligned with social media aesthetics. Its warm, lo-fi palette and caption-driven humor prefigure the TikTok-era music video grammar that…

The director

Gordy De St. Jeor is a Los Angeles-based director, cinematographer, and actor born in Littleton, Colorado. He relocated to Los Angeles in 2015 and built his career directing, shooting, and editing music videos and short films. His short film 'Night Shift'…