MOUNT WESTMORE – Big Subwoofer - MOUNT WESTMORE – Big Subwoofer

What this video is

Released on October 20, 2021 (Snoop Dogg's birthday), 'Big Subwoofer' served as the debut single for Mount Westmore — a West Coast supergroup uniting Snoop Dogg, Ice Cube, E-40, and Too $hort, four artists collectively spanning over 120 years of combined recording history. The video arrived as part of Snoop's new role as Executive Creative Consultant at Def Jam Recordings, and appeared on 'Snoop Dogg Presents: The…

Why it matters

Documents the formal establishment of Mount Westmore as the first sustained supergroup uniting the four cornerstones of West Coast hip-hop's Golden Era and Hyphy movements. The video's Afrofuturist framing, campy CGI, and multi-generational crew signify hip-hop's transition into legacy-brand…

The director

Jesse Wellens is a YouTube personality, director, and Army veteran known for prank and lifestyle content; he previously directed the BADBADNOTGOOD 'Lavender' ft. Snoop Dogg video (2017). Sam Macaroni is a writer-director who began directing music videos for…