Fredo Bang - Ya Heard Me

What this video is

Released October 21, 2022 as a companion visual to Fredo Bang's UNLV album — his seventh project in under three years and second full-length for Def Jam Recordings. The video arrives amid a prolific period for Baton Rouge rap, with UNLV featuring posthumous contributions from Soulja Slim and the late JayDaYoungan, situating the project in a lineage of Louisiana street rap that carries explicit memorial weight. 'Ya…

Why it matters

Exemplary of the post-2020 Southern street rap aesthetic: rapid-fire trap production (Uno Reyes, ProdByEvan, AyoFlex, GD Beats), location-authentic visual grammar, and a performance-first video format that foregrounds communal energy over narrative spectacle. The track's Soulja Slim interpolation…

The director

Shotbyjolo is a music video director and cinematographer based in the Southern U.S., closely associated with Baton Rouge and New Orleans rap scenes. Known for a run of Fredo Bang visuals including 'Don't Miss' (2021), 'Click Up' (2021), 'Oppanese' (2021),…