Jale - ＂Promise＂

What this video is

Jale emerged from Halifax, Nova Scotia, as part of the Halifax Pop Explosion — a tight-knit indie scene that produced Sloan, Eric's Trip, and The Super Friendz in the early-to-mid 1990s. Formed in 1992 by four art school students, the band was one of the first two Canadian acts (alongside Eric's Trip) signed to Seattle's Sub Pop Records, at a moment when post-Nirvana industry attention swung toward guitar-driven…

Why it matters

The video is a primary audiovisual artifact of the Halifax Pop Explosion and the broader Canadian Sub Pop indie wave of 1993–1996. As one of only two videos produced during the Dreamcake album cycle, it represents the scant moving-image record of an influential all-female alternative rock band…

The director

Tryan George is a Canadian film director, composer, and editor active in music video and commercial production. His IMDB-documented credits include music videos for The Tea Party ('Babylon,' 'Temptation,' both 1997) and Our Lady Peace ('Innocent,' 2002),…