Helium - Superball

What this video is

Helium's Superball video emerged at the apex of mid-90s American indie rock, when Matador Records served as a cultural tastemaker for guitar-driven underground music. The band, fronted by Mary Timony, occupied a unique space adjacent to riot grrrl but distinguished by Timony's melodically complex guitar work and distinctive monotone vocals. The 1995 release coincided with Helium playing the second stage of…

Why it matters

Superball is a defining artifact of mid-90s Matador-era indie rock, blending noise-pop guitar textures with whimsical melodic sensibility. Its music video represents the low-budget, performance-centric visual language of independent rock of the period — a counterpoint to the high-concept…

The director

Hawaii-born filmmaker Tryan George began making films at a young age, returning to the craft after university and touring Europe with his band. He went on to direct over 50 music videos, earning multiple best video and best director nominations. His credited…