Pavement - Father To A Sister Of Thought

What this video is

Released in June 1995 as the second single from Wowee Zowee, this video arrives at a precise inflection point in American indie rock: post-Nirvana mainstream saturation, peak Matador Records cultural influence, and Pavement's own pivot away from the more accessible Crooked Rain, Crooked Rain toward a deliberately eclectic, anti-commercial sound. The western-themed Steve Keene-painted set props directly connect the…

Why it matters

Documents Pavement's brief but celebrated foray into alt-country at the height of mid-90s American indie rock. The video's use of hand-painted folk-art props by Steve Keene embeds it within a specific DIY visual tradition. As the second single from Wowee Zowee — an album now listed among Rolling…

The director

John Kelsey is a music video director active in the American indie rock scene of the 1990s. His documented Pavement credits include 'Father to a Sister of Thought' (1995), 'Rattled by the Rush' (1995), 'Firecracker,' and 'Stereo' (1997), making him the…