Boyzone - Isn't It A Wonder

What this video is

Released on 10 March 1997 as the third single from Boyzone's second studio album A Different Beat (1996), 'Isn't It a Wonder' arrived at the commercial apex of the British-Irish boy band era, when acts managed by Louis Walsh and signed to major labels like PolyGram were dominating UK and Irish charts. The single reached number two on the UK Singles Chart and number three on the Irish Singles Chart, reinforcing…

Why it matters

Represents the melodic ballad strand of mid-90s boy band pop at peak commercial viability — a genre characterized by radio-optimized song structure, polished PolyGram production, and music videos engineered for heavy MTV Europe and CD:UK rotation. The single exemplifies how Irish and British acts…

The director

American director and filmmaker who began his career in Pittsburgh, directing music videos after submitting an unsolicited short film to a punk label. He went on to direct videos for Kanye West, Fall Out Boy, Snoop Dogg, Train, CeeLo Green, Paramore, Ne-Yo,…