Boyzone - I Love The Way You Love Me

What this video is

Released November 23, 1998 as the fifth single from Boyzone's third studio album 'Where We Belong' on PolyGram Ireland, this cover of John Michael Montgomery's 1993 US country hit demonstrates the late-90s UK pop appetite for emotionally accessible balladry. Boyzone were at their commercial peak: 'Where We Belong' was the third best-selling UK album of 1998, and the group ranked as the second most successful…

Why it matters

This video is a key document of the Irish/British boyband pop genre at its late-90s apex. As a country-pop crossover cover repositioned as mainstream European pop ballad, it illustrates the genre's capacity for emotional recontextualisation. The production fingerprint — fast editing, warm tones,…

The director

Marc Ball is a music video director associated with Nashville's Scene Three Productions. His documented work includes directing the original 1993 music video for 'I Love the Way You Love Me' by John Michael Montgomery. IMDB credits him as director of the…