Kaash Paige - Love Songs

What this video is

Released on Valentine's Day 2019, the 'Love Songs' music video arrived as a visual companion to one of the defining breakout singles of the SoundCloud-to-TikTok era. The song was originally uploaded to SoundCloud in October 2018 and went viral on TikTok in late 2019, spending six weeks atop Spotify's global viral chart. The video's DIY production — co-directed by the then-teenage artist and a local collaborator —…

Why it matters

A landmark artifact of the late-2010s lo-fi R&B / SoundCloud R&B microgenre, 'Love Songs' occupies a lineage from Frank Ocean's introspective intimacy and SZA's confessional vulnerability, filtered through a Gen-Z DIY lens. The song samples Dream Koala and peaked at #10 on Billboard's Bubbling…

The director

The video was co-directed by Kaash Paige (the recording artist herself, born D'Kyla Paige Woolen, Dallas, TX, 2001) and Matthew Nicholson (Instagram: @GlowUpMatt), who also served as sole cinematographer and editor. Nicholson is a Texas-based videographer…