The Toadies - Away

What this video is

Released in 1996 during the tail end of the Rubberneck album cycle, 'Away' represents the Toadies' blend of Texas hard rock grit and MTV-era alternative accessibility. The song emerged from Interscope Records' investment in the Fort Worth band at the height of post-grunge commercial viability. The Rubberneck album, released in 1994, was described as 'distinctly grunge' and 'distinctly Texan,' and produced six…

Why it matters

A secondary single from one of the defining Texas alternative rock albums of the mid-90s, 'Away' and its video represent the MTV Buzz Clip era's appetite for atmospheric, narrative-tinged performance videos from post-grunge acts. The Toadies occupied a distinctive niche — harder and more angular…

The director

American feature film, commercial, and music video director based in Los Angeles, originally from Brooklyn, NY. Studied film production at UCLA. Founded production company DOOM Inc. Known for conceptual hard rock and heavy metal videos; won the first MTV M2…