The Toadies - Tyler

What this video is

Released during the extended commercial run of Rubberneck (Interscope, August 1994), which gained mainstream traction only after 'Possum Kingdom' reached #9 on the Mainstream Rock Chart in late 1995. 'Tyler' followed as a single into 1996, benefiting from MTV rotation as part of the album's unusually prolonged singles campaign. The song's narrative — written from the perspective of a stalker drawing on Texas…

Why it matters

Represents a secondary single from one of the defining post-grunge albums of the Texas alternative scene. While 'Possum Kingdom' defined the Toadies commercially, 'Tyler' demonstrates the album's tonal consistency and the band's ability to sustain a creepy, minimalist narrative across multiple…

The director

American feature film and music video director based in Los Angeles. Directed conceptual videos for hard rock and alternative artists including Toadies, Slipknot, Sepultura, Mudvayne, and Megadeth. His Mudvayne 'Dig' video won the first MTV2 Award;…