The Ting Tings - That's Not My Name

What this video is

Released at the apex of the late-2000s UK indie boom, 'That's Not My Name' emerged from The Ting Tings' DIY roots at Salford's Islington Mill Studios before major-label breakthrough on Columbia Records. The song explicitly confronts music industry misogyny and identity erasure, themes reinforced by the video's stark, self-assertive visual language. The single topped the UK chart in May 2008, was championed by BBC…

Why it matters

A defining artifact of the late-2000s UK indie-pop crossover moment, 'That's Not My Name' bridges DIY post-punk minimalism with mainstream commercial pop. Its stripped studio performance video — bright, fast-cut, and beat-synchronized — became a template for cost-effective yet visually striking…

The director

Sophie Luise Elisabeth Muller (born 31 January 1962, London) is an English music video director with over 300 videos to her credit. She trained at Central St Martins and the Royal College of Art. Her awards include a Grammy (Annie Lennox's Diva video album,…