
Released January 6, 2019 as a video companion to a track from Hoodie SZN (December 21, 2018), A Boogie wit da Hoodie's second studio album, which debuted atop the Billboard 200. The song is a lyrically personal entry on the record, functioning as a reflective monologue on the artist's come-up, his label relationship with Highbridge, and his sense of under-acknowledged influence. The video's stripped-back,…
Represents the mainstream apex of the SoundCloud-to-Atlantic Records melodic trap pipeline from the Bronx. A Boogie wit da Hoodie's Hoodie SZN reaching No. 1 on the Billboard 200 marks a cultural moment where filter-aesthetic, confessional hip-hop videos became viable flagship visual content,…
J.M.B. is a music video director with a documented working relationship with A Boogie wit da Hoodie. Per IMDb, directing credits include 'No Promises' (2018), '4 Min Convo (Favorite Song)' (2019), and 'Look Back at It' (2019), all for A Boogie wit da Hoodie.…
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