Annika Rose - I'm Better

What this video is

Released September 20, 2019 via TaP Records, "I'm Better" arrived during a moment of robust commercial and critical interest in emotionally confessional female singer-songwriters in the indie-pop space. The video's Los Angeles rooftop setting and piano-centric imagery align with a broader late-2010s visual grammar of authenticity-signaling minimalism — a deliberate aesthetic counterweight to the maximalist…

Why it matters

"I'm Better" is an early career document of Annika Rose's confessional piano-ballad mode, situating her within the lineage of LA-based indie-pop singer-songwriters who foreground emotional vulnerability over production complexity. The video's stripped aesthetic and single-location performance…

The director

Iranian-born photographer and director based between Los Angeles and New York. Fullad built her career as a behind-the-scenes photographer working with major music industry artists before transitioning to directing. She is noted as the first brown woman to…