Annika Rose - Butterflies

What this video is

Released August 2020 during the height of the COVID-19 pandemic, 'Butterflies' and its video exist at the intersection of two cultural pressures: the universal Gen-Z anxiety of transitioning from adolescence to adulthood, and the collective global rupture caused by the pandemic. The remote Zoom-directed production is itself a cultural artifact — one of hundreds of music videos in 2020 that adapted to lockdown…

Why it matters

The video is a textbook specimen of early-2020s Gen-Z electro-pop confessionalism: intimate, visually warm, thematically focused on identity and transition. Its remote-direction method documents a production paradigm shift catalyzed by COVID-19. As an early release from a rising LA indie-pop…

The director

UK-based music video director with credits including Stefflon Don and Stormzy. Co-directed 'Butterflies' alongside Creative Director Rebekah Bird, whose own credits include MNEK and MO. IMVDb confirms Biggins' director credit on this video. Known for…