Tiffany - I Think We're Alone Now

What this video is

Released in 1987 on MCA/Geffen Records, this video documents one of the most unconventional artist launches in pop history. Faced with minimal label support, producer-manager George Tobin bypassed traditional radio and television promotion entirely, deploying 15-year-old Tiffany in free performances at shopping malls across America. The video is assembled directly from this mall-tour footage, making it…

Why it matters

A defining artifact of late-1980s bubblegum teen pop and the 'mall pop' subgenre, this video is historically significant as proof-of-concept for grassroots retail-space promotion that predated modern direct-to-fan marketing by decades. It also represents the commercial viability of the 1960s…

The director

American record producer, arranger, songwriter, and artist manager. Owned a large recording studio complex in North Hollywood, California from the 1980s. Produced hits for Smokey Robinson ('Being With You'), Kim Carnes ('More Love'), and Robert John ('Sad…