Fatboy Slim ft. Bootsy Collins - Weapon Of Choice

What this video is

Released at the apex of big beat's crossover into mainstream pop culture, 'Weapon of Choice' represents the moment music video auteurism achieved parity with short-film prestige. Spike Jonze's concept — a suited businessman dancing alone in a deserted hotel, ultimately taking flight — tapped into a fin-de-siècle fantasy of escape from corporate mundanity. The video became an early internet viral phenomenon before…

Why it matters

A canonical artifact of big beat's peak commercial moment, merging Fatboy Slim's sample-heavy electronic production with funk vocalist Bootsy Collins and Hollywood acting talent. The video elevated the genre's cultural reach beyond club culture into mainstream prestige entertainment, winning six…

The director

Spike Jonze (born Adam Spiegel, 1969) is an American filmmaker, photographer, and actor. He rose to prominence directing influential music videos in the 1990s before transitioning to feature films including Being John Malkovich (1999), Adaptation (2002), and…