Eminem - Just Don't Give A F＊＊＊

What this video is

Released in 1998 as Eminem's debut single and first music video, 'Just Don't Give a Fuck' introduced the Slim Shady alter ego to a national audience and marked a pivotal moment in the mainstreaming of Detroit underground hip-hop. The video's trailer-park iconography, near-monochrome palette, and surrealist vignettes positioned Eminem as a provocateur outside both suburban white culture and established East/West…

Why it matters

As Eminem's first music video, this document captures the raw, unpolished entry point of one of hip-hop's most commercially and culturally impactful careers. The video's shock-rap / horrorcore visual language — surreal inserts, confrontational performance, working-class setting — established a…

The director

Darren J. Lavett is an American music video director best known for his work with 1990s rock and rap acts. He directed landmark videos for The Offspring including 'Come Out and Play' and 'Self Esteem,' and also worked with Bad Religion, Bush, and Buffalo…