Yumi Zouma - In Camera (Unplugged)

What this video is

Released on 13 January 2021, this video arrives at the intersection of two significant cultural pressures: the global pandemic's elimination of live music and touring, and a broader indie-music trend toward archival and lo-fi visual language as a substitute for impossible production. For Yumi Zouma — a New Zealand band whose entire collaborative history has been defined by long-distance file-sharing across multiple…

Why it matters

Yumi Zouma occupy a distinct niche in early-2010s dream-pop and synthpop that bridged Chillwave's declining phase with the more polished 'sophisti-pop' strand catalogued on labels like Cascine. The unplugged treatment of 'In Camera' — originally released as a synth-pop single in 2018 —…

The director

Jawshy is a director and editor with a body of work concentrated in the Cascine Records ecosystem and adjacent indie music scenes. Verified credits include the 'In Camera (Unplugged)' video for Yumi Zouma (2021), the music video for Sojua's 'The Balcony'…