LL COOL J - Proclivities ft. Saweetie

What this video is

Released August 9, 2024, 'Proclivities' arrived as the third single from THE FORCE — LL Cool J's fourteenth studio album and first in over eleven years — entirely produced by Q-Tip of A Tribe Called Quest. The video occupies a culturally significant position as a deliberate legacy reclamation, consciously invoking LL's mid-1990s erotic anthem tradition (particularly 'Doin' It,' 1995) while pairing him with…

Why it matters

Represents a pivotal intergenerational moment in hip-hop: a founding-era Queens MC (active since 1984) collaborating with a 2020s Bay Area trap-pop artist, bridging forty years of the genre's evolution on a single track. The video's red-light district aesthetic directly references LL's own 1990s…