cookii - not that inna you

What this video is

Released October 2020 at the height of hyperpop's mainstream breakthrough — the same period when 100 gecs, Kim Petras, and PC Music were reshaping pop's sonic and aesthetic boundaries. As a Melbourne-based independent artist, cookii represents the global spread of the hyperpop DIY ethos beyond its UK/US origins into the Australian indie scene. The video's warm, saturated, fast-cut visual language echoes the Y2K…

Why it matters

A key early document of Australian hyperpop's emergence, blending bedroom electronic production with live rock instrumentation in a format that anticipated the broader pop-punk-hyperpop hybrid trend of 2021–2022. The video captures the self-produced, low-budget-but-high-concept visual identity…

The director

Lenore Melo (Instagram: @lenoremelo) is a Melbourne-based music video director and visual artist active in the Australian independent music scene circa 2020. She is credited by cookii directly on social media as the director of the 'not that inna you' video…