Sum 41 - What We're All About (Original Version)

What this video is

Released April 2002 as a promotional single for Sam Raimi's first Spider-Man film, 'What We're All About' represents the peak moment of early-2000s pop-punk's infiltration of mainstream Hollywood. Sum 41, fresh off the breakthrough success of All Killer No Filler (2001), leveraged the Spider-Man soundtrack tie-in to reach global audiences beyond the North American punk scene. The track's genre-blending — fusing…

Why it matters

A defining artifact of early-2000s pop-punk/rap-rock crossover, bridging the commercial accessibility of acts like Blink-182 and Sum 41 with the heavier credibility of thrash metal (Kerry King/Slayer). Its placement on one of the era's highest-grossing film soundtracks signaled the genre's…

The director

American music video director and NYU Tisch School of the Arts graduate. Founder of Rockhard Films production company. Has directed over 200 music videos across rock, pop, and hip-hop for artists including Katy Perry, Jay-Z, Red Hot Chili Peppers, Slipknot,…