Pip Blom - Keep It Together

What this video is

Released 15 June 2021, 'Keep It Together' arrived during the tail of global COVID-19 lockdowns, when physical communal joy — dancing, group exercise, shared silliness — carried heightened emotional resonance. The video's aerobics-show concept draws on a specifically Dutch cultural touchstone: televised low-impact workout programmes historically broadcast for elderly viewers in the Netherlands. This hyper-local…

Why it matters

Pip Blom occupy a niche in the early-2020s European indie rock landscape bridging the melodic directness of Courtney Barnett-adjacent guitar pop with a distinctly Dutch DIY sensibility. 'Keep It Together' — with its fuzzed vocals, hook-driven chorus, and sibling-harmony dynamics — exemplifies the…

The director

Isabelle and Danny Griffioen are Dutch directing collaborators. Isabelle Griffioen is credited as lead director on the 'Keep It Together' video; both are cited together across multiple press sources. Griffioen's directorial voice on this project demonstrates…