Syria - Fino al cielo

What this video is

Released in 2000 as a single from Syria's landmark album Come una goccia d'acqua, produced by Biagio Antonacci in his debut production role, 'Fino al cielo' marked a pivotal artistic reinvention for Syria (born Cecilia Cipressi, Rome, 1977). The album and its videos represented a deliberate break from Syria's earlier melodic-ballad image, embracing a freer, more sensual and naturalistic identity. The choice to film…

Why it matters

A defining artifact of early-2000s Italian mainstream pop's nature-romanticism visual strand. The video exemplifies the Morbioli-era aesthetic of location-driven, low-intervention cinematography that came to define a generation of Italian pop music video production. Sonically and visually, it…

The director

Born March 2, 1967, in Verona, Italy. Founder of the production company Run Multimedia (Run Production) and the television channel Match Music. Recognized as one of Italy's foremost music video directors, with three Grammy nominations. His work is notably…