Modà feat. Emma - Arriverà - Videoclip Ufficiale

What this video is

Released at the climax of the 61st Festival di Sanremo (February 2011), 'Arriverà' represents the apex of Modà's commercial breakthrough in mainstream Italian pop-rock. The collaboration with Emma Marrone — herself a rising star fresh from winning X Factor Italy — fused the rock credibility of the Milanese band with pop vocal power, producing a crossover moment that dominated Italian digital charts. The song…

Why it matters

A landmark crossover document of early-2010s Italian pop-rock, demonstrating how the Sanremo Festival format catalyzed male-female duet collaborations into chart-dominating commercial product. The pairing of an established band with a newly crowned solo star became a template widely replicated in…

The director

Born March 2, 1967 in Verona, Italy. Director and cinematographer; founder of Run Production (est. 2004), a Verona-based production company credited with over 4,500 music videos for national and international artists. Known for major Italian music video and…