Raf - Ossigeno (videoclip)

What this video is

Released in August 2008 as the lead single from Raf's twelfth studio album Metamorfosi, 'Ossigeno' marked a strong commercial return for Raffaele Riefoli, a veteran of Italian pop since the early 1980s. By 5 October 2008 it had become the most-played song on Italian radio according to Music Control, demonstrating the continued vitality of the adult contemporary cantautore format in Italian mainstream culture. The…

Why it matters

A landmark late-period single in Raf's canonical output, 'Ossigeno' exemplifies the post-2000 evolution of Italian adult pop: retaining the melodic cantautore songwriting tradition while incorporating digitally polished production values and cinematic video storytelling. Its radio dominance in…

The director

Born 2 March 1967 in Verona, Italy. Italian music video director and cinematographer. Founder of Run Production (est. 2004), responsible for over 4,500 music video productions. Winner of the Premio Videoclip Italiano 2009 (Best Video of the Year, mainstream…