Achille Lauro - Me Ne Frego ( Performance Art ⧸ Sanremo 20.20 )

What this video is

Broadcast at the 70th Festival di Sanremo (February 4–8, 2020), 'Me ne frego' represents a watershed moment in Italian mainstream pop culture where a national song contest entry was reimagined as multi-night performance art. Achille Lauro, in collaboration with art director and stylist Nicolò Cerioni and producer Angelo Calculli, constructed a series of living tableaux evoking St. Francis of Assisi, David…

Why it matters

A landmark intersection of Italian festival pop, glam-rock theatricality, and live performance art. 'Me ne frego' redefined the Sanremo Festival as a viable venue for avant-garde conceptual stagecraft, directly influencing the subsequent wave of Italian artists treating the festival as a platform…

The director

Milan-based Italian director, editor, and filmmaker active in music videos, commercials, and short films. Known for dynamic projects with non-linear structure. Credited on IMVDb and IMDb for directing and editing work in the Italian music industry, including…