Everything - Hooch

What this video is

Released in 1998 at the tail end of the alternative rock boom, 'Hooch' by Everything emerged from a grassroots jam-band circuit rooted in Harrisonburg, Virginia, and achieved mainstream visibility through a Sire/London distribution deal and high-profile placement in Adam Sandler's film The Waterboy. The song peaked at No. 69 on the Billboard Hot 100 and performed notably on Hot Adult Contemporary and Modern Rock…

Why it matters

Represents the late-90s alternative pop crossover moment where jam-influenced rock bands with grassroots touring bases could break through to MTV and mainstream radio on the strength of a single hook. 'Hooch' occupies a niche between college rock, jam band culture, and adult contemporary, making…

The director

Los Angeles-born director (b. 1970) who studied film at Hampshire College, Amherst, MA. Became the youngest director signed to Satellite Films (Propaganda division) at age 21, directing over 250 music videos. Career spans early-90s indie alt-rock through…