Love Spit Love Am I Wrong - Love Spit Love Am I Wrong

What this video is

Released in 1994 on Imago Records, 'Am I Wrong' was the lead single from Love Spit Love's self-titled debut and arrived during the apex of alternative rock's commercial penetration of mainstream radio and MTV. The band was fronted by Richard Butler, formerly of the Psychedelic Furs, lending the project post-punk credibility at a moment when 90s alternative was actively canonizing its 80s predecessors. The single…

Why it matters

Represents a transitional moment between 80s post-punk and 90s alternative rock, with Love Spit Love bridging Psychedelic Furs-era legacy acts and the mid-90s MTV alternative mainstream. The video's aesthetic, directed by Jake Scott at the dawn of his influential career, exemplifies the cinematic,…

The director

Jake Scott (born 1965, London) is a British director and the son of Ridley Scott. He founded Black Dog Films and is a partner in Ridley Scott Associates (RSA). An Emmy-winning, Grammy-nominated director, he built his reputation directing music videos for…