Oasis - Morning Glory

What this video is

Released in September 1995 at the precise apex of the Britpop movement, 'Morning Glory' arrived as Oasis completed their transformation from critically lauded indie act to the dominant force in British popular culture. The album (What's the Story) Morning Glory? sold a record-breaking 345,000 copies in its first week in the UK and spent 10 weeks at number one. The video's setting in a London brutalist council block…

Why it matters

A canonical artefact of the Britpop video aesthetic: performance-rooted, location-grounded, anti-glamour and socially observational. Jake Scott's direction eschews high-concept abstraction in favour of character-driven realism, aligning with the era's broader rejection of the glossy MTV excess of…

The director

Jake Scott (born 1965, London) is a British director and son of Ridley Scott. He co-founded music video production company Black Dog Films and is a partner in the Ridley Scott Creative Group. An Emmy-winning, Grammy-nominated filmmaker, his music video work…