Oasis - D'You Know What I Mean？

What this video is

Released on 7 July 1997 as the lead single from Be Here Now, 'D'You Know What I Mean?' arrived at the absolute apex of Oasis's commercial power, following their record-breaking Knebworth concerts in 1996. It sold 162,000 copies on its first day and 370,000 by week's end, reaching number one in the UK and several other countries. Music journalists have identified the Be Here Now era — and this single as its opening…

Why it matters

The video stands as a defining artefact of late-Britpop maximalism, demonstrating how UK rock acts in 1997 were adopting the visual grammar of arena-scale American rock while retaining British industrial and class-coded iconography. Its 35mm film production quality, military logistics, and large…

The director

Dom & Nic is the working name of British directing duo Dominic Hawley and Nicholas Goffey, who have directed music videos and commercials since 1994. They met at school in Oxfordshire and began their career with Supergrass videos before becoming one of the…