Lodestar - Another Day

What this video is

Released in 1996 at the peak of UK post-grunge and rapcore crossover activity, Lodestar emerged from the Senser camp — a band that had itself fused rap, rock, and electronic elements for UK alternative audiences. The video situates itself within a mid-90s British underground scene that rejected MTV's polished aesthetic in favour of raw, confrontational energy. Directed by Chris Cunningham in the period immediately…

Why it matters

Stands as a rare documented artifact of the UK rapcore subgenre, a commercially marginal but culturally resonant movement bridging hip-hop aggression and alternative rock. Its significance is amplified by its directorial provenance — an early Chris Cunningham credit that contextualises his…

The director

English film director and video artist born in Reading, Berkshire, 1970; grew up in Lakenheath, Suffolk. Early career included comic book illustration, prosthetics, and animatronic work on A.I. for Stanley Kubrick. Rose to prominence through music videos for…