Naima Bock - Gentle

What this video is

Released July 23, 2024 as the third single from Naima Bock's second album Below a Massive Dark Land (Sub Pop / Memorials of Distinction, September 27, 2024), 'Gentle' arrives within a broader 2020s reassessment of British indie-folk's capacity for feminist conceptual art. Bock, a former member of Goat Girl born to a Brazilian father and Greek mother and raised between England and São Paulo, brings a distinctly…

Why it matters

Sits at the intersection of British indie-folk, art-pop, and the Sub Pop internationalist tradition. The video's surrealist visual language and feminist conceptual framing distinguish it from mainstream folk-pop, placing it within a 2020s art-film adjacent music video practice. As the lead-off…

The director

Ellie Wintour and Sophie Lincoln are a London-based directing duo confirmed across Sub Pop, Stereogum, Under the Radar, Clash, The Line of Best Fit, Dog Day Press, and Our Culture Magazine as the directors of the 'Gentle' video. No further individual…