Naima Bock - Campervan

What this video is

Released June 2022 as a pre-album single on Sub Pop, 'Campervan' arrives during a period of critical enthusiasm for UK artists blending pastoral folk, Tropicália, chamber instrumentation, and literary songwriting. Naima Bock—born in Glastonbury to a Brazilian father and Greek mother, raised in South-East London—represents a strand of 2020s British indie that foregrounds multicultural heritage and slow,…

Why it matters

The video exemplifies the 2020s UK art-folk video idiom: minimal production intervention, naturalistic palette (brightness 86.84, saturation 70.65), and slow-cinema editing pace that functions as an extension of the music rather than a parallel narrative. It documents Sub Pop's continued…

The director

London-based director specialising in music videos and the avant-garde. Also active as a writer and cultural critic, with contributions to Dazed Digital covering film and visual culture. Personal website at cassidy-hansen.com documents directorial work…