Naima Bock - Toll

What this video is

Released in May 2022 as a pre-album single, 'Toll' sits within a broader 2020s resurgence of organic, folk-rooted UK indie music championed by independent labels like Sub Pop and Memorials of Distinction. Naima Bock brings a distinctly multicultural perspective — shaped by a Brazilian-Greek-English upbringing, South London's underground music scene (particularly the Windmill in Brixton), and personal interests in…

Why it matters

The video is a primary document of the 2022 UK chamber folk wave — a Sub Pop-aligned strand of indie folk distinguished by acoustic instrumentation, non-Western tonal influences, and introspective lyricism. It represents the aesthetic of intimate, band-made visual content that has displaced…

The director

Cassidy Hansen is the drummer in Naima Bock's live band and a multidisciplinary collaborator who also works as a writer and director. The 'Toll' video represents a documented move into visual direction, with Hansen both writing the script and directing the…