Sloan - Everything You've Done Wrong

What this video is

Released in 1996 as a single from 'One Chord to Another', this video captures Sloan at the height of their transition from Halifax underground darlings to mainstream Canadian alternative success. The Royal York Hotel setting — a grand Toronto institution — adds an ironic tension between the band's indie roots and aspirational pop-cultural imagery, a hallmark of mid-90s power pop aesthetics. The song received a…

Why it matters

A key artifact of the mid-1990s Canadian power pop canon, this video documents Sloan's mastery of melodic guitar-driven rock at a moment when Canadian alternative acts were achieving international critical traction. The warm, film-originated aesthetic and theatrical setting distinguish it from…

The director

Canadian cinematographer and director who attended Ryerson Polytechnic University in Toronto, majoring in Film Studies. Built a prolific career in music videos and commercials, lensing clips for artists including David Bowie, Red Hot Chili Peppers, The White…