Sloan - The Good In Everyone

What this video is

Released in 1996 as the lead single from Sloan's third studio album One Chord to Another on Murderecords, 'The Good In Everyone' arrived at the apex of Canadian indie rock's domestic visibility, driven by MuchMusic's CanCon mandate and the Big Shiny Tunes compilation ecosystem. The video's Easy Rider pastiche reflects the band's well-documented cinephilia and their characteristic approach of embedding film-literate…

Why it matters

A defining artifact of mid-90s Canadian power-pop, demonstrating how indie acts leveraged cinematic pastiche and self-financed creativity to produce culturally resonant videos within severe budget constraints. The Easy Rider homage strategy prefigures the knowing, intertextual music video…

The director

Canadian director and cinematographer active in the 1990s–2010s. Known for directing multiple Sloan music videos including 'The Good In Everyone' (1996) and 'Money City Maniacs' (1998), as well as documentary and television work including Northern Light:…