Our Lady Peace - Superman's Dead

What this video is

Released January 16, 1997 as the lead single from Our Lady Peace's second album Clumsy, 'Superman's Dead' arrived at the apex of the mid-90s Canadian alternative rock movement and MuchMusic's cultural authority. The song addressed anxieties around media saturation and the erosion of childhood innocence in the television age—a theme that resonated powerfully with Gen X and early Millennial youth audiences. The…

Why it matters

A landmark artifact of Canadian alternative rock's mid-90s commercial and cultural peak, 'Superman's Dead' became one of the definitive MuchMusic-era music videos. Its success helped establish the template for Canadian alt-rock visual identity: warehouse-set, theatrically charged performance…

The director

George Vale is a Canadian music video director and former IATSE professional camera assistant who transitioned to directing in the early 1990s. His credits span artists including Our Lady Peace, The Rolling Stones, Alice in Chains, Broken Social Scene,…