Our Lady Peace - The Birdman

What this video is

Released in January 1994 as Our Lady Peace's debut single — exclusively in Canada — 'The Birdman' preceded the full release of the album Naveed (March 22, 1994, Sony Music Canada) and was deliberately pitched to campus radio rather than commercial hit radio to build grassroots credibility. The song and video emerged during a critical transitional moment in North American rock, as grunge's commercial peak…

Why it matters

As Our Lady Peace's first-ever single, 'The Birdman' is a foundational document of the Canadian post-grunge alternative movement. Its deliberate non-commerciality — chosen as lead single precisely because it was 'least accessible' — positions it as an artifact of campus-radio-driven alternative…

The director

Italian-Canadian director, photographer, and visual artist born in Pescara, Italy in 1965; immigrated to Hamilton, Ontario at age two. Studied painting, illustration, and photography at the Ontario College of Art (OCAD) from 1987. Transitioned from fashion…