Jhené Aiko - Tryna Smoke

What this video is

Released on 4/20, 2021, the video arrives during a watershed period for cannabis normalization in mainstream American pop culture, with multiple states having legalized recreational use and artists openly celebrating consumption. The video functions as both a delayed visual for a year-old album track and a culturally timed event release, capitalizing on the 4/20 holiday as a cultural hook. Its explicit nostalgia…

Why it matters

The video is a landmark artifact of 2020s cannabis-positive R&B visual culture, joining a lineage of weed-celebration aesthetics from Snoop Dogg through Mac Miller and Wiz Khalifa but reframed through a Black feminine, spiritually grounded lens. Its That 70's Show homage bridges generational…

The director

Eyes (handle: @createdbyeyes) is a Los Angeles-based music video director and editor who operates the portfolio site createdbyeyes.com. Eyes has a documented working relationship with Jhené Aiko, having directed and/or edited multiple videos in her catalog…