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Steps - Deeper Shade Of Blue

2000 · UK Pop Maximalism (2000) · music video
Steps - Deeper Shade Of Blue music video
2000UK Pop Maximalism (2000)UK Late-90s/Y2K Dance-Pop & Euro House club crossoverDir. Carolyn Corben & Harvey Bertram-Brown (The New Renaissance)

What this video is

Released 3 April 2000 as the fourth single from Steps' second studio album Steptacular, 'Deeper Shade of Blue' represents a calculated artistic pivot for the group — moving from line-dance novelty pop toward Euro house club music. The track entered the UK Singles Chart at number four, cementing Steps as a credible crossover act bridging pop and dance floor audiences at the height of the UK pop boom. Critically, the…

Why it matters

Represents the apex of UK late-90s dance-pop's ambitions to claim club credibility without abandoning pop chart infrastructure. The Euro house production (composed and produced by Mark Topham and Karl Twigg with Pete Waterman) bridges the Stock Aitken Waterman legacy with millennial club…

The director

Carolyn Corben and Harvey Bertram-Brown are a British directing duo who formed the avant-garde creative partnership The New Renaissance after both graduating from London's Royal College of Art. The pair built an early reputation designing window displays and…

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