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Steps - You'll Be Sorry

2001 · Late British Pop Boom (2001) · music video
Steps - You'll Be Sorry music video
2001Late British Pop Boom (2001)British late-90s/early-2000s manufactured pop — post-Spice Girls era group choreography and high-concept single campaignsDir. Marek Losey

What this video is

Released 4 June 2001 as a double-A side with 'Here and Now', 'You'll Be Sorry' was the final single from Steps' third album Buzz and arrived after a prolonged commercial gap. The single peaked at number four in the UK and number 23 in Ireland, but despite this chart success became one of the group's lowest-selling singles and was the only Steps single omitted from their first greatest hits compilation. The video's…

Why it matters

Represents the high-concept aspirations and technical limitations of early-2000s British pop video production. The inter-video linked narrative device was innovative within the UK pop singles market. The video also documents the visual grammar of the late Steps era: synchronised choreography,…

The director

Marek Losey (born 29 August 1971, Paddington, London) is a British film and television director and third-generation filmmaker — grandson of Hollywood director Joseph Losey and son of producer Gavrik Losey. He entered the film industry as a runner at age 16…

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