Steps - After The Love Has Gone

What this video is

Released in October 1999 as Steps' seventh single and the third from their second album Steptacular, 'After the Love Has Gone' sits at a peak moment of UK bubblegum pop's commercial dominance. The single incorporates deliberate Asian musical and visual influences — a common stylistic gesture in late-90s mainstream pop — applied across choreography, costuming, set design, and single artwork. Filmed at Universal…

Why it matters

A key artefact of UK late-90s choreographed pop, the video exemplifies the genre's investment in high-concept, thematically unified production — where song aesthetic, costume, set and dance are fully integrated. The rapid editing pace (1.53s avg shot length) and dual performance/narrative…

The director

Simón Brand is a Colombian-born director who began his career directing music videos in Colombia and gained European prominence directing videos for Westlife, Steps, and Gabrielle. He has received Grammy nominations for Best Music Video and was named by…