Justin Bieber - Someday At Christmas

What this video is

Released in December 2021, this animated video arrived a decade after the song's original placement on the deluxe edition of Justin Bieber's chart-topping Christmas album Under the Mistletoe, which debuted at #1 on the Billboard 200 and was the first Christmas album by a male artist to achieve that feat. The 2021 video reflects the broader pandemic-era trend of major pop acts commissioning animated visuals for…

Why it matters

Represents a significant artifact in the evolution of the holiday pop music video format, departing entirely from the live-performance and romantic-narrative conventions of the genre in favour of absurdist animated surrealism. Anchors Justin Bieber's Christmas catalogue within the 2020s animated…

The director

Tim Fox is a London-based animation director, illustrator, and CG artist who began his career as a graphic designer, studying art direction at Manchester Metropolitan University. He transitioned into directing music promos, commercials, and content for the…