Yo Gotti - Put a Date On It ft. Lil Baby

What this video is

Released January 28, 2019, just three days after the single drop, this video served as a lead visual for Yo Gotti's tenth studio album Untrapped. It arrives at a pivotal cultural moment: Lil Baby, fresh from the Drip Harder era with Gunna, had just been publicly anointed by Future as one of the new 'GOATs of trap music,' making this collaboration a symbolic passing-of-the-torch within the Southern rap ecosystem.…

Why it matters

A landmark Southern trap crossover single uniting Memphis rap's elder statesman (Yo Gotti, on his 10th LP) with Atlanta trap's then-ascendant star (Lil Baby). The video codified a specific visual grammar for 2019 luxury-trap aesthetics: outdoor banquet staging, butler iconography, and entourage…

The director

Eric Bodden is a cinematographer, editor, and music video creative listed on IMDB (nm10002130) whose credits include the 2018 BET biographical film The Bobby Brown Story, the 2018 short Message, and the 2019 Lil Baby music video Woah. He is listed in the…