Rita Ray - Love Ain't the Same

What this video is

Released 13 March 2021 during the global pandemic period, 'Love Ain't the Same' represents a strand of independent soul music emerging from unexpected geographies — in this case Estonia — that consciously engages with the classic American soul and R&B tradition. Rita Ray recorded an 11-piece string section at the legendary Estonian Radio's 1st Studio (operating since the 1950s), grounding the production in a…

Why it matters

A landmark in the contemporary neo-soul revival, 'Love Ain't the Same' demonstrates the global diffusion of blue-eyed soul as a genre practice beyond its Anglo-American origins. The combination of live orchestral strings, baritone guitar, and cinematic Super 8 visuals positions it as a key text in…

The director

RR Gems is the production entity credited with directing the music video for Rita Ray's 'Love Ain't the Same' (2021), released via Funk Embassy Records. This was Rita Ray's first ever music video. No further verified biographical information is available for…