SHADE - LA HIT DELL' ESTATE

What this video is

Released in June 2019, 'La Hit Dell'Estate' arrives at the peak of Italian rap-pop crossover dominance of the domestic charts. Shade (Vito Ventura), a Turin-born rapper, had built a lane bridging underground hip-hop credibility with self-aware pop irony, previously scoring consecutive summer tormentoni in 2017 and 2018. The track was produced in collaboration with Gabry Ponte, a emblematic figure of Italian dance…

Why it matters

Represents the apex of the Italian 'tormentone estivo' (summer earworm) format within hip-hop, a tradition where rap artists competed annually for the defining summer anthem. The production's rap-over-dance-pop structure, high-energy visuals, and influencer casting illustrate how Italian hip-hop…

The director

Marc Lucas is an Italian music video director with at least 12 directorial credits on IMVDb, frequently collaborating with Igor Grbesic across multiple Italian major-label projects for Warner Music Italy and Universal Music Italia. Igor Grbesic is an Italian…