Smash Mouth - Can't Get Enough Of You Baby (HQ Video)

What this video is

Released in 1998 at the height of the teen film boom, this video functions as a dual promotional artifact: simultaneously marketing Smash Mouth as a crossover alt-pop act and serving as an extended advertisement for the Columbia Pictures film Can't Hardly Wait. McG, already an in-demand MTV director with Billboard awards to his name, deploys a high-energy gymnasium-party aesthetic that mirrors the film's high…

Why it matters

Represents the convergence of ska-pop crossover, power pop, and Hollywood soundtrack tie-in marketing that defined 1998 alt-pop. Smash Mouth's cover revived a 1960s garage-pop song for the MTV generation, bridging retro aesthetics with contemporary film marketing. The video exemplifies the…

The director

Born August 9, 1968 in Kalamazoo, Michigan; raised in Newport Beach, CA. Earned a B.A. in Psychology from UC Irvine. Founded G Recordings in 1993. Began career directing music videos for Korn, Sugar Ray, Cypress Hill, Sublime, Smash Mouth, and The Offspring,…