Anderson .Paak - Bubblin

What this video is

Released May 17, 2018, 'Bubblin' arrived during a charged moment in Anderson .Paak's ascent — following the Grammy-nominated breakthrough of Malibu (2016) and ahead of his Aftermath debut Oxnard (2018). The video distills the late-2010s hip-hop wealth-fantasy trope through a comedic, community-rooted South Central LA lens, deliberately subverting the excess of conventional rap flossing with absurdist humor and a…

Why it matters

Represents the apex of the funk-rap / neo-soul music video tradition as filtered through late-2010s Aftermath-era hip-hop production values. Calmatic's direction established a template for comedic-narrative hip-hop videos that prioritize practical in-camera spectacle and story coherence over…

The director

Born Charles Kidd II on September 25, 1987, Calmatic is a self-taught filmmaker raised in South Central Los Angeles. He began his career shooting guerrilla-style hip-hop videos around LA circa 2010, building relationships with future superstars including…