Dr. Dre - Still D.R.E. ft. Snoop Dogg

What this video is

Released September 28, 1999, as the lead single from Dr. Dre's landmark second solo album 2001, 'Still D.R.E.' marked Dre's first solo recording in seven years following his departure from Death Row Records. The video crystallizes the Aftermath Entertainment aesthetic: aspirational West Coast prosperity (lowriders, beach culture, Compton iconography) refracted through a cinematic, big-budget lens that signaled…

Why it matters

A cornerstone of the West Coast G-funk revival and the Aftermath Entertainment visual canon, 'Still D.R.E.' established the aesthetic template for Dr. Dre's second era: cinematic scale, lowrider iconography, Los Angeles location authenticity, and ensemble cameo culture. Directed by the era's…

The director

Harold 'Hype' Williams (born August 1, 1970, Queens, NY) is an American music video director, film producer, and screenwriter who attended Adelphi University. He began as a graffiti artist before launching production company Filmmakers With Attitude (FWA) in…